(PayPal would argue that it's much more scalable to have information stored in the cloud, in which case the phone itself may not even be necessary for a transaction to take place. Meanwhile, Isis still believes in storing all the credit card information on the phone itself. This is a debate that is likely to play out over the next year to 18 months. And it will be a topic for a future story.). What this ultimately means is that a digital wallet must also include a digital version of your driver's license, medical insurance and drug benefits cards, loyalty cards, receipts and coupons. Some services, like Google Wallet, are already including the loyalty cards and coupons in their digital wallets. And eventually that may help spur adoption. But until all these items are in a digital wallet, people will still need to carry around a physical wallet. And if you still have to carry your actual wallet, what's the point of the digital wallet on your phone?.
The payment hardware and technology, whatever it may be, has to be ubiquitous from the smartphones to the merchant equipment at the check-out, NFC -- the wireless technology that allows tap-and-go payments on a mobile phone -- is a great example of how a lack of deployment can stall adoption, The biggest problem with the NFC approach used by Google and Isis is the fact that smartphones must be olixar meshtex iphone x case - deep ocean blue reviews equipped with NFC chips and the payment terminals at the merchants must also be NFC-enabled, Rollout of NFC handsets has been slow, with only a handful of devices embedded with the technology in the U.S, And it's also been slow at merchants..
Companies invested in NFC are betting that adoption will pick up. Forrester predicts that 100 million NFC devices will ship globally by the end of 2012, which should help lay the groundwork for the growth of mobile payments, eMarketer said in its report. And others have predicted that NFC phone shipments will reach 700 million by 2016. But right now only 8 percent of merchants around the world are equipped with NFC equipment. That's expected to grow to 53 percent in 2017, according to Berg Insight. And there's expected to be 86 percent NFC penetration at the so-called "point-of-sale" in North America by 2017.
While NFC is one technology that is used for mobile payments, there are others, And the challenge for companies in this business is to make sure consumers and merchants have the necessary hardware and software to complete the transactions, Battery life of phones needs to be improved, I'm sure everyone would benefit from longer lasting batteries, but if mobile digital wallets are to hit the mainstream then the phones better have enough juice to last longer than a day, "You don't want to get into a situation where you can't pay for dinner because your wallet battery died," Elkin said, "This is a real practical issue that has to be addressed if you are going to expect people to replace their physical wallets with a digital one."Benefits from credit card rewards programs must be available for digital wallet and mobile payment transactions, Why do most people use a credit card to pay for things when they could use a debit card or even cash? Many times it's because of the rewards they get when they use a certain credit card, Whether it's frequent flier miles or cash rewards, Americans have grown accustomed to the rewards of credit cards, The bottom line is that there needs to be a financial incentive to use one method of payment over another, The credit card industry has done a brilliant job of creating olixar meshtex iphone x case - deep ocean blue reviews this difference over the past 20 to 30 years, And mobile payment systems that do not allow credit card rewards programs to accumulate via mobile transactions are handicapping themselves..
The mobile payment market needs to consolidate and a standard way of making payments needs to emerge. The mobile payments market is a confusing mess right now. The technologies are fragmented, and there are way too many companies offering solutions that Elkin says it's counter productive to the growth of the market. "The number and scope of the different mobile payment solutions currently available or preparing for launch in the next six to 12 months will have contradictory effects on the market," he said in his report. "On the one hand, more solutions, and the media attention they bring to the mobile payments segment in general, will raise awareness for consumers and merchants. On the other, the sheer number of choices will present a challenge for both groups, but formerchants in particular, who may incur significant costs in choosing one solution over another, especially in cases where a solution entails new POS [point-of-sale] hardware."Companies invested in the mobile payment market agree that they need to address these issues and give consumers a reason to adopt mobile payments. They believe that even though consumers may not be asking for a mobile wallet now, that doesn't mean they never will. And in fact, it's the industry's job to create the compelling use cases that will make using a phone to buy things so much easier and better than paying with a credit card or cash.