While subscribers that don't use that much data can subscribe to the smallest tier of service, subscribers also have the option of subscribing to much bigger buckets of data. De la Vega said that more than a third of customers on these plans are subscribing to the highest tier, which is 10GB or more of data per month. This service costs a whopping $120 per month for the data alone. It costs subscribers an additional $30 a month for every smartphone connected to this plan. Data as growth engineAT&T eliminated its unlimited data plan for new subscribers in 2010. De la Vega said that today more than two-thirds of the company's smartphone subscribers are now on a tiered plan.
Now the company wants to see more people sign up for the shared plans in yet another effort to increase revenue, The reason is simple, AT&T expects people to add more devices to olixar meshtex iphone 7 plus case - marine blue reviews the network and thus bump up their data usage and increase revenue for the company, De la Vega also said he was pleased to see that the Mobile Share plan is encouraging people to move off the unlimited data plans, And he said that 15 percent of its unlimited data plan users have switched to the Mobile Share service, "The more customers we have on usage-based plans the better we are," he said..
But many of these subscribers may be moving to the Mobile Share plans begrudgingly. AT&T hasn't cut off any unlimited data users who were grandfathered into the those plans and it's allowing people to keep them indefinitely. But it's been doing all it can to discourage heavy usage. For instance, last year the company began slowing down heavy users on unlimited plans. Amid much criticism from consumers, the company clarified its policy for heavy usage in March. And now only customers using more than 2GB worth of data in a month are throttled.
Many unlimited plan users have complained that the throttling negates the purpose of the unlimited data plan, But AT&T says it's simply protecting its network and its revenue growth potential, AT&T and Verizon, which has also eliminated unlimited data and now offers shared data plans, are moving in this direction because cell phone penetration in the U.S, is almost 100 percent, And smartphone penetration has also surpassed 50 percent, Wireless providers cannot grow simply by olixar meshtex iphone 7 plus case - marine blue reviews adding new customers, They need to increase the amount of money that subscribers spend on their networks, And de la Vega says he sees data as that revenue generator of the future..
The Mobile Share plans are designed to encourage customers to add more devices to their service and thus increase the need for more data. Under the old plan structure, consumers were hesitant to sign up for separate data plans for devices like tablets. Now they can simply add these devices to their plans for a nominal fee. De la Vega said that AT&T is adding several new tablets, including a few exclusive to AT&T, in the next quarter and he expects to see customers adding these devices to plans and increasing their monthly spend.