"We are coordinating together to make sure we have an effective launch," said Ralph de la Vega, head of AT&T's mobile arm, in an interview with CNET today. Microsoft, AT&T, and vendors such as Nokia and HTC have a lot invested in the success of the next-generation Windows platform and its unique use of live tiles. The success or failure of Windows Phone will determine whether it still has a large presence in the tech world as things go increasingly mobile. AT&T is looking for another viable operating system so it isn't so reliant on Apple and Google's Android.
The vendors have their own reasons to root for success, Nokia has bet the farm on the success of Windows Phone, while HTC is looking for a spark as it continues to struggle with its iphone case that holds cards turnaround, Windows Phone, however, will need all the help it can get, When the first launched, AT&T was upfront as the largest carrier supporter, but consumers largely ignored the phones, When Nokia jump aboard the Windows Phone bandwagon and released the 4G LTE-enabled Lumia 900, AT&T again bet big on the phone, only to be met with middling success..
AT&T is at it again, this time with both Nokia and HTC in the fold. While Microsoft has silently endorsed HTC's Windows Phone 8X as its namesake device, de la Vega considers the Lumia 920 the true flagship product for the platform. That's not too surprising, as AT&T has an exclusive on the device. But the Lumia 920 will have a much more difficult time standing out as it did in March, when it was one of the few new smartphones in the market. Now, it competes against the iPhone 5, Galaxy S III, and a slew of new other Android phones including the LG Optimus G, Sony Xperia TL, and HTC One X+.
While AT&T spends more on marketing during the holiday period than earlier in the year, it's unclear just how much of that advertising budget will go to the Lumia 920 or Windows Phone 8X, De la iphone case that holds cards Vega declined to go into specifics on marketing budgets, De la Vega said the Lumia 920 would still be a visible part of the lineup, and that commercials would begin rolling for the device shortly, He believes that salespeople will begin recommending the Lumia 920 more once consumers come in and say they own a Windows 8 product..
"If a customer comes in the first logical question we ask is what computer do you own?" de la Vega said. "If they say Windows 8, it's only natural we recommend a Windows Phone. Why would you offer them something different?"Microsoft is seeding the market with a large ecosystem of related products, which should build some buzz around Windows Phones, he said. AT&T is also selling a number of tablets with Windows 8, which de la Vega said he is particularly bullish about. "It's gonna rain tablets," he said during an investor presentation today.